Logs individual conversion or attribution events associated with a media buy, enabling the Sales Agent to track campaign performance and feed data back into optimization loops.
This tool is defined in the AdCP specification but is not yet implemented in the Prebid Sales Agent. It is planned for a future release.
When implemented, log_event will accept individual event records — each tied to a media buy ID and an event source registered via sync_event_sources. Events typically represent conversions (purchases, sign-ups, app installs) or attribution signals (view-through, click-through).
Each event includes a timestamp, event type, and optional metadata such as revenue value or custom dimensions. The Sales Agent will persist these events and make them available in delivery reporting through get_media_buy_delivery.
This tool is part of the AdCP Media Buy Protocol. See the protocol specification for the canonical parameter definitions and expected behavior.