This page indexes all AdCP protocol documentation relevant to the Prebid Sales Agent. Use it to find the canonical protocol specification for any feature or concept referenced in the Sales Agent documentation.
The core protocol governing campaign lifecycle operations.
| Document | Description |
|---|---|
| Media Buy Overview | Protocol specification for the campaign lifecycle |
| Media Buy Specification | Detailed technical specification |
| get_products | Product discovery task reference |
| create_media_buy | Campaign creation task reference |
| update_media_buy | Campaign modification task reference |
| get_media_buy_delivery | Delivery reporting task reference |
| sync_creatives | Creative management task reference |
| list_creatives | Creative listing task reference |
| sync_catalogs | Catalog synchronization task reference |
| provide_performance_feedback | Performance feedback task reference |
| sync_event_sources | Event source registration task reference |
| log_event | Event logging task reference |
| Advanced Topics | Principals, security, and edge cases |
Specifications for creative assets, formats, and delivery.
| Document | Description |
|---|---|
| Creative Protocol | Creative asset management overview |
| Creative Formats | Format specifications (dimensions, media types, assets) |
| Creative Manifests | Asset packaging and manifest structure |
Content policies, property authorization, and brand safety.
| Document | Description |
|---|---|
| Governance Overview | Property governance and content standards |
Audience data and contextual signal integration.
| Document | Description |
|---|---|
| Signals Overview | Audience signal specification |
Advertiser identity and brand safety information.
| Document | Description |
|---|---|
| Brand Protocol / brand.json | Brand identity specification |
Multi-agent orchestration patterns.
| Document | Description |
|---|---|
| Sponsored Intelligence | Orchestration platform integration |
Implementation guides and developer resources.
| Document | Description |
|---|---|
| Protocol Comparison | MCP vs A2A protocol comparison |
| Schemas and SDKs | Client libraries (adcp PyPI, @adcp/client npm) |
| AdCP Quickstart | Getting started with the protocol |
| AdCP Introduction | Protocol overview and concepts |
| Deployment Best Practices | Protocol-level deployment guidance |
| Configuration | Protocol-level configuration options |
Glossaries, taxonomies, and version information.
| Document | Description |
|---|---|
| Glossary | Term definitions for the AdCP ecosystem |
| Media Channel Taxonomy | Channel classifications (display, video, audio, native) |
| GMSF | Global Media Standards Framework |
| Release Notes | AdCP version history |
| Roadmap | Planned features and timeline |
| Implementor FAQ | Answers to common implementation questions |
| Sales Agent Version | AdCP Spec Version | adcp Library |
Notes |
|---|---|---|---|
| 1.x | 2.5.0+ | adcp>=2.5.0 |
Initial release |
| 1.x (latest) | 3.2.0+ | adcp>=3.2.0 |
Current |